The Creative Economy

The creative economy is where imagination meets change, innovation, and economic opportunity. Our definition of the creative economy is expansive, fluid, and ever-changing. The creative economy plays a key role in the success of California’s overall development, making up $507.4 billion of our state’s $3.4 trillion economy (Otis report, 2023). Strengthening our creative economy will only help to grow other sectors of our state’s financial system.

Los Angeles’s Creative Economy can be broken
down into seven categories:

Three diverse individuals in chairs creatively brainstorming together.
Icon of old vintage camera.

Entertainment &
Digital Media

Digital media, graphic design, motion picture and video, print publishing, cable and broadcasting, advertising, postproduction, commercial photography, etc.

Icon of a paintbrush.

Fine & Performing Arts

Art galleries, live event production, fine art schools, theater companies, art dealers, dance companies, museums and historical sites, etc.

Two girls painting at Heart of Los Angeles.
Girl designing on her iPad with headphones on.
Icon of a building.

Architecture &
Related Services

Architectural services, interior design, landscape design, engineering services, industrial design, specialized design services, etc.

Icon of a handbag.

Fashion

Apparel manufacturing, cosmetics manufacturing, jewelry wholesaling, leather goods, broad-woven fabric mills, cut and sew apparel manufacturing, footwear manufacturing, embroidery, etc.

Young girl working with clothing at Heart of Los Angeles.
Two girls using tools to create designs on clay pottery.
Icon of a toy drum.

Creative Goods & Products

Furniture, print production, toys and games, musical instruments, commercial screen printing, pottery, ceramics, glassware manufacturing, etc.

Icon of a pot with steam coming out of the top.

Foodways

Culinary arts, food production, community health, food justice, nutrition, etc.

Heart of Los Angeles staff and students preparing food.
A teenager dancing in a creative studio.
Icon of a pencil.

Creative Businesses

Social impact efforts connected to art, design, culture, experiential learning, and visual & performing art platforms.